Media Language That Represents Our Artist

research into a record label

Richard Dyers star theory

rapper moodboard

This is a moodboard with all relative rappers to Asap Rocky. All featured have a similar style of rapping and their music videos mostly feature similarities.
We have featured artists like Knaye west, Chris brown and Tupac. All artists that asap is known to believe as an influence to him.

Majority of the artists used are mainstream and tend to appeal to a wide audience for example, Kanye wests music but on the other hand, Chance the rapper has a more niche audience relating to a smaller range of people.

wordle

We made a wordle to describe representations of similar artists to our artist ASAP Rocky. we choose the word, drugs because Asap rockys music is highly influenced by drugs like lsd, he bases many of his songs on drugs aswell as naming them after them too. This is a relevant word due to these factors as even in the hip hop genre, it is highly influenced by drugs as that is the lifestyle of these rappers aswell as the industry.
Another word thats relevant is money as in the hiphop genre, money is used thoroughly in music videos as a way to validate the artist as more money is easily linked to more success.
Fashion Forward is also a good word for representations of artists in the industry as many artists, for example like Kanye west and Rihanna have all been involved in their own fashion campaigns aswell as artists like Asap Rocky who have been involved in campiagns for Gucci. This is relevant for representation as it also indicates how established an artist is.

wordle

We created a wordle using words to describe our artist, ASAP Rocky, creating a representation of our artist. These words are perfect descriptions of Asap Rocky , for example, he is known for his stylish and fashion forward dress sense as well as his stylish music videos as he adds alot of effects and techniques with creating a work of heart especially shown through-out videos like LSD and Yamboghini high.
Vibrant and electric also describe Asaps music videos as they tend to use psychedelic effects using bright colours and fading transitions,

music video treatment

Music video treatment

Today we have started to work on our music video treatment. This will include synopsis, outline, treatment, characters and visual references. This will consist of a few pages.