Evaluation Q3

Evaluation Q2

Evaluation Q1

final poster

This is the updated version of our poster which have had many improvements made to them. Many of the improvements to our poster consist mainly of having the main image of Monet which is the same image that we use in our digipak but has a more psychedelic theme to it which makes the poster more attractive to our target audience. Also we have included the Spotify app badge onto our poster and used the same psychedelic image in the background and also the smoke that is on our digipak making the poster more alike with the digipak which is what we wanted. The fonts also match and so do the colours and the drop shadows that we used on the texts

Shooting schedule

Shooting schedule

We will be shooting our video in order of event that will happen in the video. Our shooting schedule will be to record all the outdoors scenes that we want to include first because they will take up a big bulk of our video and also to primarily film the scenes that we will be using a car for as it is important that we get them scenes recorded early in case anything needs to be re filmed. After we have filmed those scenes we will record the ‘party’ scenes in which we will be using the disco lights.

Lighting plans

Lighting plans

Much of the lighting that we will use in our video is natural lighting as we will do a lot of our filming outside. Using the natural lighting we hope to achieve the psychedelic effects on the video that we want and during the editing phases we can change the saturation etc. to achieve those effects as the main part of the video will be the postproduction and using the lighting in the video to create the different effects that we want to include. Another type of lighting that we will use is disco lights. With these lights we hope to achieve a sense that Monet is at a party by using these multi-coloured lights that will naturally provide an effect as they have many different colours such as red, blue and green, in which we will be able to develop on these in the post-production stages.

Costume, makeup and props

Costume and makeup design

The choices of clothing that we will make for our video have been chosen carefully with the genre and target audience in mind. We will use brands such as ‘Puma’ and ‘Adidas’ as they are the types of brands that match our genre of hip hop and rap via stereotypes of the genre. Monet’s pink Puma jumper and Adidas trainers will appear on our poster and digipak as the main photo of our artist because that appeals to the target audience directly so they know exactly the genre of music just by looking at our digipak or the poster. Monet’s makeup (our artist) will be very subtle, the main focus of our video will be on the psychedelic effects that we will be using. By using the subtle make-up, we think that it will be more aesthetically pleasing as she won’t be heavily covered in makeup because we believe that it doesn’t appeal to our target audience.

Props list

Mainly, the only props that we will be using is a car to film the ‘taxi’ scenes, a vape pen to be sued to create the smoke effects and disco lights that will be used to represent Monet at a party.

risk assessment

The main location we filmed at that was in need of a risk assessment was Congleton Park. The hazards we found were as following:

• vehicles
• ponds/water
• adverse weather
• uneven surfaces/mud

The vehicle issue was a risk for all three of us. This was because due to our focus on filming, our groups concentration was not focused towards the car park where we spent some time when gathering thoughts and ideas for what we planned to film. Out of 5, (1 - least risk and 5 being the highest), this would come to level 5 due to the severity of the consequence of being ran over. This was unlikely to happen due to cars mainly being parked and also we visited during the day so drivers were able to see us. Also, cars were driving moderately slow around 5-10mph therefore it would be easy for them to stop for us. The controls we put into place were one of us at all times was keeping watch for cars and ensuring the rest of the team were aware when a car was coming.

The ponds and water could have been a risk if one of us would have fell in but luckily, all water areas were guarded off with fencing so this came to a very low risk of 1 as it was highly unlikely for this event to occur. We filmed our artist walking across the bridge over water which was also guarded off so there was no risk. The controls we put into place, just in case was to avoid any water if we could.

Adverse weather was a risk for filming for us. It came to the risk factor of 3 due to the unpredictability of the weather and if adverse weather did occur, it would set back our filming schedule. We believed as a group it could be likely that it rained therefore the controls we put into place we to make sure we checked the weather for the day as-well as bringing waterproof clothing and umbrellas.

Uneven surfaces and muds was an issue due to the weather previously as it had rained. The risk factor of this would be 2 and we voted it as unlikely for this risk to affect any of us. If the ground was uneven or muddy, the events that could occur would be slipping or tripping. This was avoided as we made sure that everywhere we filmed was safe for us. We also wore practical shoes for extra protection.

Poster Feedback

Audience Feedback on draft poster

Lucy -  "I like the plain black background with the smoke."
"I like the photo of Monet in the corner"
"I would improve/ change the font"

Catherine - "I like the photo of the artist and the smoke, they represent the genre well."
"Maybe make the font bigger so it stands out more"

Laura -  "The smoke against the black background looks really bold and clear"

Elliot -  "Good images"
"Simple style"
"Font looks tacky with colours"
"Make social media logos smaller"

Evaluation

We have also started to work on our evaluation for our entire music video. By doing this we have used Prezi to answer a question so that our evaluation is on different platforms to be shown on. We are going into a lot of detail with our evaluation now that we are at A2 because it is important that we use as much detail as we can as A2 is harder and requires that higher level of detail.

Poster

 Today we have been working on the draft of our poster. We have tried to incorporate the design of our digipak using the same colours and texts and effects on the text such as the drop shadow. We have also decided to use the same picture that we have used on our digipak to show that it is part of the same package.

If I were to improve the poster I would try and use the different colours that we have used in our video and also incorporate the different effects that we have used for example the split screen where there are more than one images of Monet and use that same feature in our poster as I think that it would make the poster look more psychedelic just like our video.

Digipak feedback

First Digipak

Anna - "I like the pictures of Monet"
"I don't like the fact that it has a blank space where the CD should go"
"Add more features to the background so it fits with the psychedelic theme"

Sam - "I like the black background mixed with the colour of clothing" "I don't like how the CD part of the pack is dull" "Could include more bling"




Final Digipak

Sam -  "I like how the smoke blends in with her hair, it is really well designed"
"Although the CD case has improved I aren't keen on the colour" "Overall I really like the digipak"

Anna - "I like how all the boxes are full and/or have some sort of detail in them"

"I like the psychedelic background behind the tack list and the inside cover and I like how the name of the artist is also in the inside cover to add more detail"

Tester digipak

This is the front cover of our digipak, we like how it is plain and simple but you can see the genre of our music because of the outfit that Monet is wearing, addidas superstar shoes and Puma jumper which shows the hiphop style. You can also see the genre because of the 'L$D" written on the side and the use of the '$' symbol shows its hiphop characteristics. On our front cover we have the name of our artist and a picture of her as she is the main focal point of our video which is why it is a plain background and her as the main focal image. This also reflects the simplicity of the narrative within the music video which is incorporated into all of our products.

This section is the back of our digipak, we have put all the tracklists on the back of here and used a white text with a blue outline and a red glow to highlight a sort of psychedelic affect. We also have a picture in the background with a psychedelic nature to further enhance the theme of our video. It fits the psychedelic part of the video but also the simplicity of it.

 This image shows (from the left image to the right image) the inside picture of the digipak and also the extra panel which has the same image from the back cover but we have included "MB" which are the initials of Monet who is are artist. We will be moving the barcode from this panel to the back panel as you can't see that panel when the whole digipak is closed.

These are the inside panels of the digipak, we have got 2 images of our artists eyes on each side to make it appear like she is looking right at you with smoke in the background to add to the hiphop/psychedelic theme we are trying to portray.  The centre image we may keep the same or make it plain black to keep it simple. We are aware that the images are upside down, this was the mistake that we made as we didn't turn the images upside down, when we redo the tester we will change all the little features.




We think that it is very important to do tester products so that we can see what we need to add and change to get it right and how we want it. With this digipak we have realised that we need to change some features such as the barcode and the panel where the CD will go and also to make sure that we turn the inside panels around so that it isn't upside down when we create the real thing.

our video compared to LSD

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2

in todays lesson, i spent it comparing our music video to the original Asap rocky, LSD video to view similarities and differences between the two. We did want to take inspiration from led and use similar effects and narratives but we also incorporated different elements for example different locations and effects. As you can see, in the images 1,2,3,4  they both show similarities with the bright colours and also psychedelic effects.
In pictures 5 and 6, you can also see similarities but different locations. In  this we could have used the similar locations but we decided to mix it up by going to a local park instead of using a high street or a city street.

Then in photos 7,8,9,10, again it can seen that there are similarities apart from, ASAP is seen smoking drugs whereas we are using a vape as it makes it more appropriate .

3

4

5

6

7

8

9

10

music album analysis

in todays lesson, we spent it gathering feedback from our target audience on a few hip hop album covers to understand what they see when they look at the albums. This will helps us when creating our digipak as we will have a greater understanding of  what our audience looks for within an album cover to make it more desirable to buy.

First digipak design

This is our first digipak design. We have created it so that it is plain and simple which is what we wanted our digipak to appear. However, we would like to improve this by adding a little bit more detail to make it more aesthetically pleasing but still simple and effective.

richard dyer star theory

Richard Dyers star theory can be related to our music video LSD because our character in the music video as his theory follows that stars are not real and are constructed to fit our  audiences needs. Therefore our character portrays many similarities to the typical teenager, we used yougov to use data about who listens to Asap rocky

track list

Track list for ASAP Rocky album At. Long. Last.

1.holy ghost

2.canal street

3.fine whine

4. LSD

5. excuse me

6. JD

7. Lord pretty flacko jodye 2

8. electric body

9. Jukebox joints

10. max B

Track list for our album LSD

1. spirits within

2. river road

3. fine dimes

4. watch me

5. LSD

6. flow

7. monet C

8. everynight

9. home

10. dreaming

Filming day at a park

today, we went to congleton park and did some filming for our music video. We wanted to use the outside scenes to add something different into our music video. A different kind of view to the life of our music artist.

Editing 2

This is a screen shot from a scene from our music video. Its got a cross cut of two different pieces of footage we filmed overlapping. we took inspiration from some of adeles music videos where she does something similar in her music videos, We added different colours and overlays to make a more psychedelic effect.

Editing

Editing

Today we have started editing our raw video for our music video. We have been messing around and using trial and error with different effects to see which ones fit and work well with our video. After editing with the effects we will begin to edit with the transitions to make the video flow more effectively. We have been discovering different ways to use the green screen to help add more technological post production when it comes to editing.

Shooting

Shooting

Today we came in out of lesson hours early to shoot in the green screen for our music video. We set up the camera so that we could get Monet in the shoot and so we could fit in different effects in the background. We used different camera shots to get different types of effects when we come to edit our videos. We also used what we had to create effects for example we kept putting the videos in and out of focus so we could get effects without even editing and the out of focus creates a good effect that we want for our video. We will use the green screen shots throughout our video and not just in one place so it creates the trippy effect we want.

Story line

YouGov Research on Asap Rocky

Yougov is a website that allows you to analyse an artist etc and get a view in to the demographics of the consumer of their music along with other information on psychographics. Reading the information that was provided, it allowed us to look into our typical audience type which helped with creating a music video that will meet the needs of the consumer.

It shows that our typical listener to asap rocky is a female in her 20's in the social grade ABC. This information is key for us as it tells us how we can use different filming techniques to appeal to this audience.

It also shows that most listeners are located in London, East Anglia and North West which is ironic since we are located in the north wets ourselves which is even better to appeal to our audience.

It also says that our consumer typically uses the internet and listens to music regulary which is also good as our target market is consumers of music and having a passion for it.

photoshoot 2

Today, we used our time to do another photoshoot to allow us to have a variety of photo to use for our digipak which we designed today also.

We have begun becoming more creative and planning our positioning of our photos and texts for our digipak which is allowing to get a better feel for what we want our music video to be like.