Monday, 12 December 2016
album cover
Sunday, 11 December 2016
Thursday, 8 December 2016
marketing
Marketing strategy.
To market our product we shall use social media such as Instagram, Twitter, Facebook as most of our fan base would use social media it is a good way to expose the product. Because of a large audience base on these platforms it is very wide spread which helps to promote the product to our audiences and to other people who may take interest. As well as this we would use TV adverts on music channels that appeal to our target audience such as MTV and KISS.
Our release date for our products will be next summer in July which is a peak time for our target audience because music is a large part of summer for our target audience which means that we would achieve more sales.
Chance the Rapper who is a similar artist to A$AP Rocky used Instagram to promote his new album which is what we shall be doing to promote ours as well to reach a wide audience. This is the use of technological convergence.
The record label Polo Grounds whos parents company is Sony Music Entertainment whos genre is R&b and Hip Hop. Their current artists on this label re artists such as Lantana, Pitbull, ASAP Ferg, ASAP Rocky. On their website has banners of artists upcoming events and upcoming albums to help with marketing and promotion. They also have a newsletter which tells the audience what the artist is doing. Polo Ground has a part of the website where they show artists tweets, promoting their albums etc. which gives them even more promotion.
85% of those aged 18-24 own a smart phone
30% of those aged 14-18 own a smart phone
With these stats it shows that quite a lot of our target audience own a smart phone so they will be able to see the social media posts promoting our new album.
music treatment
Synopsis
The video consists mainly of bright colours and many
different visual effects throughout the video to entice the viewer and engage
them in the video. He spends a lot of the video walking around a busy Tokyo
with a girl walking around and kissing. They are giving the impression to the
viewers that they are on a lot of drugs or that they are on some kind of drugs.
“Yambourghini High – A$AP Rocky” is a good example of the
kind of music videos that we want our audiences to be interested in, they entice
the viewers and show what the genre is about.
Outline of inspiration video
The very first shot is an out of focus close up of the
artists face with a red glow.
The camera slowly moves out and starts to rotate, showing
the artist lying down, from above. There is a lot of smoke in this shot which
somewhat ‘blurs’ the picture. The camera continues to rotate out which reveals
more of the area surrounding the artist, which seems to be a boredom,
consisting of the things like a bed, magazines, clothes, and the red light
which is causing the red hue of the shot.
The shot then rotates quickly and reveals a different
surrounding in which the artist is walking through a dimly lit street, which
also has a few bright lights. Whilst
walking the video speeds up then the artist comes to a car, which the camera
then zooms in on bright yellow colour of the cars body paint. There then is a
smooth transition from the bright light of the indicator to a fire in the back
of a van and the camera does a 360o rotate of the skyline.
There is then a tracking shot of the artist but moving very
slowly making the audience feel calm and relaxed but there is also the building
lights that are flickering brightly overpowering the artist who appears like a
dark outline.
The transition from the glass of water to it turning into an
acid trip is a key part of this video. It shows the context of the video and
what the video is about by a simple transition, it shows that the music video
is trippy and confusing but looks aesthetically pleasing at the same time.
Later in the video the two people are in a building and the
normal objects that they touch become psychedelic adding to the effect that it
is trippy and they are experiencing hallucinogenic drug related effects which
is what the video is about. Even with these effects it makes the video a good
example of how to use editing to create certain effects in a video.
The final shot is the character leaning on a balcony without
any of the effects visible on the screen.
Outline for our music video
The first shot of our music video will be a spinning camera
effect which will be rotating around us, this will give a psychedelic effect
which is what we are aiming to do. We plan to film this for around 0.20seconds.
The next part we plan to film is where we subtly take LSD as
this is what the video is all about aswell as the lyrics being related to whats
on the screen. We want to make it a very similar video experience as the
original video as it was highly praised for the effects.
46 seconds in , we plan on a scene where we are walking
around but the background around us is all bright colours whereas we are normal
coloured, this creates a contrast and highlights the psychedelics effect.
At around 1.12minute, we plan on filming a driving scene.
We then plan on using rave paint that glows in the dark and
using a close up camera effect to contrast the darkness of the background then
the brightness of the face paint.
At around 1.50m, we play on walking around a built up street
area and adding bright effects surrounding us to stimulate the watcher that
they are also on some type of high.
2 minutes and 30 seconds in, we are going to use a fish eye
lens and film some bits using that to add a different dimension to our music
video.
3.15minutes in, we will be filming it upside down to add a
different effect to it then we will be filming a scene where we will be looking
in a mirror to give the image of looking back at yourself.
4.00 minutes in, we will be filming a scene where we are
just sitting down and talking with the music on top, it will be fading in and
out.
4.30 minutes in, we will be filming Monets face zoomed in
then pan it out to see a full view of the body then spin it out to end the
music video.
Treatment
The style of filming and dialogue will reference A$AP Mob and
Mura Masa.
Mura Masa - What If I Go? (Official Video)
A$AP Mob -
Yamborghini High ft. Juicy J
The video will mainly be had held
so that we can add to the effect of the video being trippy and dynamic. This
hand held effect will be very effective in some specific shots e.g. a spiral
360o shot of one of the characters. It will also add to the effects that we
will be adding ourselves as the hand held effect increasing the intensity of
the video.
The colours that we will be using
for the video is a wide range of bright colours for the effects and some dark
and neutral colours on the characters to make the video more intense when the
effects are added and also more intense on the eye. The colours will also add
life to our video and add more impact for what the video is about without
having to say it with words, the vibrant effects and colours speak for itself.
Characters
All of our characters will be
dressed like street outfit, like the typical trend and street stereotype. Our
look will be make more unique and added effect by adding visuals when editing
our video.
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