Thursday, 8 December 2016

music treatment

Synopsis

The video consists mainly of bright colours and many different visual effects throughout the video to entice the viewer and engage them in the video. He spends a lot of the video walking around a busy Tokyo with a girl walking around and kissing. They are giving the impression to the viewers that they are on a lot of drugs or that they are on some kind of drugs.

“Yambourghini High – A$AP Rocky” is a good example of the kind of music videos that we want our audiences to be interested in, they entice the viewers and show what the genre is about.




Outline of inspiration video

The very first shot is an out of focus close up of the artists face with a red glow.

The camera slowly moves out and starts to rotate, showing the artist lying down, from above. There is a lot of smoke in this shot which somewhat ‘blurs’ the picture. The camera continues to rotate out which reveals more of the area surrounding the artist, which seems to be a boredom, consisting of the things like a bed, magazines, clothes, and the red light which is causing the red hue of the shot.

The shot then rotates quickly and reveals a different surrounding in which the artist is walking through a dimly lit street, which also has a few bright lights.  Whilst walking the video speeds up then the artist comes to a car, which the camera then zooms in on bright yellow colour of the cars body paint. There then is a smooth transition from the bright light of the indicator to a fire in the back of a van and the camera does a 360o rotate of the skyline.

There is then a tracking shot of the artist but moving very slowly making the audience feel calm and relaxed but there is also the building lights that are flickering brightly overpowering the artist who appears like a dark outline.

The transition from the glass of water to it turning into an acid trip is a key part of this video. It shows the context of the video and what the video is about by a simple transition, it shows that the music video is trippy and confusing but looks aesthetically pleasing at the same time.  

Later in the video the two people are in a building and the normal objects that they touch become psychedelic adding to the effect that it is trippy and they are experiencing hallucinogenic drug related effects which is what the video is about. Even with these effects it makes the video a good example of how to use editing to create certain effects in a video.

The final shot is the character leaning on a balcony without any of the effects visible on the screen.

Outline for our music video

The first shot of our music video will be a spinning camera effect which will be rotating around us, this will give a psychedelic effect which is what we are aiming to do. We plan to film this for around 0.20seconds.
The next part we plan to film is where we subtly take LSD as this is what the video is all about aswell as the lyrics being related to whats on the screen. We want to make it a very similar video experience as the original video as it was highly praised for the effects.
46 seconds in , we plan on a scene where we are walking around but the background around us is all bright colours whereas we are normal coloured, this creates a contrast and highlights the psychedelics effect.
At around 1.12minute, we plan on filming a driving scene.
We then plan on using rave paint that glows in the dark and using a close up camera effect to contrast the darkness of the background then the brightness of the face paint.
At around 1.50m, we play on walking around a built up street area and adding bright effects surrounding us to stimulate the watcher that they are also on some type of high.
2 minutes and 30 seconds in, we are going to use a fish eye lens and film some bits using that to add a different dimension to our music video.
3.15minutes in, we will be filming it upside down to add a different effect to it then we will be filming a scene where we will be looking in a mirror to give the image of looking back at yourself.
4.00 minutes in, we will be filming a scene where we are just sitting down and talking with the music on top, it will be fading in and out.
4.30 minutes in, we will be filming Monets face zoomed in then pan it out to see a full view of the body then spin it out to end the music video.



Treatment

The style of filming and dialogue will reference A$AP Mob and Mura Masa.
Mura Masa - What If I Go? (Official Video)







 A$AP Mob - Yamborghini High ft. Juicy J





The video will mainly be had held so that we can add to the effect of the video being trippy and dynamic. This hand held effect will be very effective in some specific shots e.g. a spiral 360o shot of one of the characters. It will also add to the effects that we will be adding ourselves as the hand held effect increasing the intensity of the video.

The colours that we will be using for the video is a wide range of bright colours for the effects and some dark and neutral colours on the characters to make the video more intense when the effects are added and also more intense on the eye. The colours will also add life to our video and add more impact for what the video is about without having to say it with words, the vibrant effects and colours speak for itself.





Characters

All of our characters will be dressed like street outfit, like the typical trend and street stereotype. Our look will be make more unique and added effect by adding visuals when editing our video.

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