marketing

Marketing strategy.

To market our product we shall use social media such as Instagram, Twitter, Facebook as most of our fan base would use social media it is a good way to expose the product. Because of a large audience base on these platforms it is very wide spread which helps to promote the product to our audiences and to other people who may take interest. As well as this we would use TV adverts on music channels that appeal to our target audience such as MTV and KISS.

Our release date for our products will be next summer in July which is a peak time for our target audience because music is a large part of summer for our target audience which means that we would achieve more sales.

To promote and market our product we shall be using posters that will be distributed around shops and stores etc and also we would be using billboards in popular areas and in major cities such as London in the tube where our target audience would use this to travel so they would see it including the name of our artist “ASAP MON” which will appear large. Also we would put our posters and billboards in Manchester in the Arndale and Trafford Centre as it is full of students who are our target audience. Placing them in such popular areas could even attract different and new audiences.

Chance the Rapper who is a similar artist to A$AP Rocky used Instagram to promote his new album which is what we shall be doing to promote ours as well to reach a wide audience. This is the use of technological convergence.

The record label Polo Grounds whos parents company is Sony Music Entertainment whos genre is R&b and Hip Hop. Their current artists on this label re artists such as Lantana, Pitbull, ASAP Ferg, ASAP Rocky. On their website has banners of artists upcoming events and upcoming albums to help with marketing and promotion. They also have a newsletter which tells the audience what the artist is doing. Polo Ground has a part of the website where they show artists tweets, promoting their albums etc. which gives them even more promotion.

85% of those aged 18-24 own a smart phone

30% of those aged 14-18 own a smart phone

With these stats it shows that quite a lot of our target audience own a smart phone so they will be able to see the social media posts promoting our new album.